msg2ai.
Free Claude Skill · 03 of 08 · Hold it

AI assistant for vacation rental owner relations

Owners are the customers of a management company — without them, there's no business. The Owner Relations skill keeps owners informed, confident and renewing: it leads with the number, explains what happened, and owns the issue instead of getting defensive when something went wrong.

James · your AI Owner Relations Lead

Example tasks

What you can ask the Owner Relations skill

Use this skill whenever someone is managing relationships with property owners — drafting monthly statements, mid-month performance updates, owner reviews, renewal pitches, churn-risk outreach, and new-owner onboarding.

  • "Draft this month's owner statements for all 47 properties. Pull the numbers from the trust-account export."
  • "This owner is asking why their revenue dropped — draft a reply that leads with the number."
  • "Draft the mid-month update for each owner: month-to-date bookings vs. last year and occupancy pacing for the rest of the month."
  • "Build the renewal pitch for this owner: 12-month performance, market comps, and three things we did this year that earned the fee."
  • "Who is at churn risk? Score each owner H/M/L with the specific signals and a recommended retention action."
  • "Onboard this new owner — build the 14-day checklist from signed contract to live listing."
  • "Update the owner FAQ: how is my fee calculated, when do I get paid, can I block dates?"
From the README

You say: “Draft this month's owner statements for all 47 properties”

You get back: 47 statements with per-property P&L narrative, ready for Finance to sign off.

See three real outputs from the mock portfolio →

What it does

8 jobs the Owner Relations skill handles

Straight from the skill's SKILL.md — the brief Claude follows when this skill is active.

01

Monthly Owner Statement Generator

The single most important deliverable from a management company.

  • For each owner, generate a 1-page statement covering: gross booking revenue, OTA / channel fees, cleaning fees passed through, management company fee, taxes collected, owner net payout, occupancy %, ADR, # bookings, gap nights, any work-order charges
  • Pull numbers from the Finance & Trust slice (don't invent — reconcile to trust account)
  • Add a 3-sentence "what happened this month" narrative: top win, one thing to watch, what's coming next month
  • Format: PDF-ready (A4) + a plaintext-friendly version that can be pasted into an email
  • Save to 04-owners/{owner-slug}/statements/{YYYY-MM}.md and .pdf
  • When Gmail / AgentMail is connected, draft the send-with-statement email; do not send until the GM or Finance lead approves
02

Mid-Month Performance Update

Don't make owners wait until month-end to feel informed.

  • On the 15th of each month, draft a short (3-paragraph) update per owner: month-to-date bookings vs. last year, occupancy pacing for the rest of the month, any work-order or guest-issue you should know about
  • Tone: confident, transparent, not defensive
  • Save to 04-owners/{owner-slug}/mid-month/{YYYY-MM}.md
03

Owner Review (Quarterly)

Run a real conversation with each owner at least every quarter.

  • Pull last quarter's data: revenue, occupancy, ADR, RevPAR, comp-set delta, work orders, guest reviews mentioning the property, owner-direct expenses
  • Draft the agenda: what worked, what didn't, what's the plan for next quarter, anything the owner is hearing or feeling
  • Capture the call notes — decisions, action items, owner mood — and save to 04-owners/{owner-slug}/reviews/{YYYY-Q}.md
  • When Zoom is connected, pull the recording transcript and auto-extract action items
04

Renewal Pitch Builder

Own the renewal — this is where margins live.

  • 60 days before contract anniversary, generate the renewal pitch: 12-month performance summary, market-comp comparison ("homes like yours in this market averaged $X — yours did $Y"), 3 specific things you did this year that earned the fee, the renewal terms (any rate change, new services included)
  • Tone: factual + grateful, not salesy
  • Save to 04-owners/{owner-slug}/renewal/{year}/pitch.md and the email draft to pitch-email.md
05

Churn-Risk Detector

Spot at-risk owners before they leave.

  • Signals: 2+ months below comp-set RevPAR, 2+ unresolved guest complaints in 90 days, owner went quiet (no replies in 30+ days), owner asked about the management agreement, owner asked about another company by name
  • Output a churn-risk list with risk score (H/M/L), specific signals, and a recommended retention action per owner (price-action conversation, ops-fix conversation, GM-call, fee discount, walk-away)
  • When Twenty CRM / Zoho CRM is connected, mark churn-risk in the owner record
06

New-Owner Onboarding

Turn a signed contract into a live listing in 14 days.

  • 14-day checklist: collect property facts, photos, key/lock codes, Wi-Fi, owner blackout dates, insurance proof, STR permit, owner direct deposit; create the listing draft on each channel; coordinate housekeeping deep-clean; schedule the welcome owner call
  • Generate the per-task assignments for Reservations, Marketing & Distribution, Housekeeping, Finance
  • Draft the welcome email and the "what to expect in your first month" doc
  • Save the owner's onboarding tracker to 04-owners/{owner-slug}/onboarding.md
07

Owner FAQ & Self-Service

Reduce the volume of owner-support email.

  • Maintain 04-owners/owner-faq.md covering the top 30 questions: how is my fee calculated, when do I get paid, who pays for X, how is pricing set, who handles damage, what about taxes, can I block dates, can I bring my own cleaner
  • Configure AI Ambassador (when enabled) for the owner-facing helpdesk number — answers FAQs in 30 seconds, escalates the complex stuff to the human Owner Relations lead
  • Update the FAQ when a new question comes in twice
08

Owner Pipeline (with the GM)

Run the new-owner sales pipeline.

  • Stages: lead → tour booked → proposal sent → contract sent → signed → onboarded
  • For each prospect: # of units, market, current management situation, motivation, decision date
  • Hand the qualified pipeline to the GM weekly
  • Draft cold-outreach to high-fit prospects: existing self-managing hosts in your markets, local Realtor partners, HOA boards
  • When Twenty CRM / Zoho CRM is connected, sync the pipeline
How it works

Working principles

  • Owners care about money first, transparency second, communication third — not the other way around. Lead with the number.
  • Tone: factual, generous with credit, never defensive when something went wrong
  • Never blame the guest, the OTA, or the cleaner in writing — own the issue and describe the fix
  • Statement and renewal copy should pass the "would I send this to my own dad" test
  • Churn-risk owners deserve a phone call, not an email — flag them for the GM

Phrases that activate it in Claude Code

  • draft the owner statement
  • monthly owner update
  • this owner is asking why their revenue dropped
  • renewal pitch for owner X
  • owner is unhappy
  • churn risk
  • onboard new owner
  • owner FAQ
  • owner contract
  • management agreement
  • explain the booking fee structure
Tools

Connectors that make it sharper

Optional — the skill works without any integrations.

  • Shared Knowledge Base (Google Drive / Dropbox / OneDrive / Notion)
  • Gmail / AgentMail — owner-facing email, statement sends, renewal outreach
  • Google Drive — store statements, renewal pitches, owner contracts
  • Google Calendar — schedule monthly statement send dates and quarterly owner reviews
  • Twenty CRM / Zoho CRM — owner pipeline, churn-risk flags, contract anniversary tracking
  • DocuSign / PandaDoc — send and track management agreements
  • Zoom — record owner reviews, extract action items via ActionNotes
  • Canva — branded statement covers, renewal-pitch decks
  • AI Ambassador (ai-ambassador.xyz/vacation-rentals) — owner-facing helpdesk number

Works with the rest of the team

  • Receive gross revenue, fees, payouts from Finance & Trust for the monthly statement
  • Receive occupancy, ADR, RevPAR per property from Reservations for the performance update
  • Receive work-order history per property from Housekeeping & Maintenance for the quarterly review
  • Receive guest review highlights and complaints from Guest Experience for the quarterly review
  • Receive comp-set RevPAR from Marketing & Distribution for renewal pitches
  • Hand off owner blackout dates to Reservations
  • Hand off owner-imposed expense caps to Housekeeping & Maintenance
  • Hand off churn-risk list and pipeline status to the General Manager
Install

Add the Owner Relations skill to Claude

≈ 5 minutes · no install

In your browser

  1. Sign in at claude.ai and create a Project named “Owner Relations”.
  2. Open vacationrental-owner-relations/SKILL.md and copy everything.
  3. Paste it into the Project instructions and save.
  4. Start chatting — try one of the example tasks above.
Download SKILL.md →
Codex · Cursor · plugin

Other ways

Use the SKILL.md as AGENTS.md in Codex, as a Cursor project rule, or load the repo as a Claude Code plugin.

Full install guide →
The rest of the team

Seven more AI teammates

01

General Manager · Sofia

Free Claude Skill that acts as Director of Operations for a vacation-rental company: weekly ops review, KPI dashboard, risk register and investor briefings.

Meet the General Manager skill →
02

Reservations · Marco

Free Claude Skill for STR reservations: triage Airbnb, VRBO and Booking.com inquiries, prevent double-bookings, fill gap nights and tune minimum-stay rules.

Meet the Reservations skill →
04

Marketing & Distribution · Priya

Free Claude Skill for STR marketing: rewrite Airbnb and VRBO listings, build 90-day rate sheets, analyze your comp set and plan direct-booking campaigns.

Meet the Marketing & Distribution skill →
05

Housekeeping & Maintenance · Tom

Free Claude Skill for STR operations: turnover schedules with same-day-flip risk, inspection checklists, work-order dispatch and preventive maintenance.

Meet the Housekeeping & Maintenance skill →
06

Finance & Trust · Amelia

Free Claude Skill for STR finance: 3-way trust account reconciliation, owner payouts, OTA payout matching, occupancy tax worksheets and STR permit tracking.

Meet the Finance & Trust skill →
07

Guest Experience · Lena

Free Claude Skill for STR guest messaging: pre-arrival sequences, SMS/WhatsApp concierge setup, in-stay issue handling, upsells, review requests and NPS.

Meet the Guest Experience skill →
08

Vibe Coder · Noor

Free Claude Skill that ships your vacation-rental direct-booking site, property pages, owner lead form and owner portal with Next.js, GitHub and Vercel.

Meet the Vibe Coder skill →
All 8

The whole back office

Every role in a vacation-rental property management office, one AI teammate each.

See all skills →