Free Claude Skill · 04 of 08 · List it

AI assistant for vacation rental marketing and distribution

The Marketing & Distribution skill owns the channels (Airbnb, VRBO, Booking.com and the direct-booking site), listing health, pricing and brand. Its single goal is high-RevPAR bookings — the right guest, at the right rate, paying the right channel margin.

Priya · your AI Marketing & Distribution lead

Install this skill →Download SKILL.md View on GitHub →

Example tasks

What you can ask the Marketing & Distribution skill

"Optimize this Airbnb listing — audit it, then rewrite the title, summary and 5-section description."
"Build the pricing strategy for our beach properties for July. Compare to the 12 closest comps in each market."
"Compare this property to its comp set — where are we under-priced, over-priced, or losing on photo strength?"
"Write the shoot list for the photographer: the 12 must-have shots, staging notes and time of day for each."
"Draft the holiday email campaign that gets past guests to book direct."
"Draft replies to this week's reviews — a warm thank-you for the 5-stars and a make-it-right reply for the negative one."
"Run the quarterly listing health audit and show me the 10 properties most in need of attention."

From the README

You say: “Build the pricing strategy for our beach properties for July”

You get back: A 90-day rate sheet per property, comp-set delta, recommended weekend lift.

See three real outputs from the mock portfolio →

What it does

8 jobs the Marketing & Distribution skill handles

Straight from the skill's SKILL.md — the brief Claude follows when this skill is active.

Listing Optimizer (per channel, per property)

Rewrite a listing so it ranks and converts.

Audit: title strength (60-char max for Airbnb), first-photo punch, amenity completeness, description structure (hook → who-it's-for → 5 best amenities → location → house rules), cancellation policy, response rate, review velocity
Output a per-channel rewrite: title, summary, the 5-section description, the photo caption set, a "what's special" highlights block (Airbnb)
Pull voice and brand from 02-brand-and-voice/; pull property facts from 03-properties/{slug}/
Save to 03-properties/{slug}/listing-{channel}-{YYYY-MM-DD}.md

Dynamic Pricing Recommendations

The lever that drives revenue more than any other.

For each property, recommend ADR by date by season — informed by historical data, the comp set, lead-time-to-arrival, day-of-week, holidays/events, gap-night risk
Output a 90-day rate sheet per property with: base rate, weekend lift, holiday lift, last-minute discount curve, length-of-stay discounts, minimum-stay rules
When PriceLabs / Wheelhouse / Beyond is connected, push the rate sheet via API; otherwise produce a CSV the channel manager can import
Save to 05-channels/pricing/{property-slug}-{YYYY-MM-DD}.csv

Comp-Set Analyzer

Know what the houses next door are doing.

For each property, identify the 8–12 closest comparable listings (same market, same beds, same amenity tier)
Pull their rates, occupancy proxies (next-30-day calendar fill), review counts, photos, headline copy
Output a positioning report: where you're under-priced, over-priced, missing an amenity story, or losing on photo strength
Use Firecrawl to refresh the comp set quarterly

Photography Brief

Listings live and die on the first photo.

For each property due for a re-shoot, produce a shoot list: 12 must-have shots (hero exterior, hero living room, kitchen "people would cook here", primary bedroom, view shot, amenity hero, pool/hot-tub if applicable, twilight exterior), staging notes per shot, time-of-day requirements
Generate the photographer brief: brand mood, shot list, props, do/don't list, deliverable spec (image dimensions, format)
After the shoot, recommend the 5 photos for the listing's hero rotation per channel and the order

Direct-Booking Campaigns

Direct bookings are 15–18% margin you don't pay to OTAs. Recover them.

Build the 12-month direct-booking content calendar: monthly hero campaign (e.g., "summer-at-the-beach," "leaf-peeping fall escapes"), weekly social cadence, monthly email cadence to the guest list
Draft the email campaigns: subject line, hero image direction, 3-paragraph body, CTA, segments (past guests, leads, local area)
Draft the social posts: 4 per week minimum, with caption + carousel direction
Draft the lead-capture campaigns: paid Meta / Google Ads aimed at the direct-booking site, with UTM-tagged landing pages
Hand off campaign assets to the Vibe Coder (they ship the landing pages) and Owner Relations (they get briefed before owners ask)

Brand & Voice

Maintain a consistent tone across every channel and every property.

Maintain 02-brand-and-voice/voice.md: 1-page tone-of-voice doc covering pronoun choice, formality, enthusiasm level, words you use / words you don't
Maintain a brand-asset README at 02-brand-and-voice/README.md linking to logo, colors, fonts, photography style, social templates
Audit any new copy against the voice doc before publishing

Reviews & Reputation Loop

Reviews drive listing rank — protect them and respond to all of them.

Draft the "thanks for the great review" reply template (5-star: warm + 1 specific reference to their stay)
Draft the "we'd love to make this right" reply for negative reviews: acknowledge → specific apology → specific fix → invite a private message
Coordinate with Guest Experience: they own real-time guest comms; you own the public-facing review reply
Save review-response drafts to 08-guests/reviews/{YYYY-MM}/

Listing Health Audit

Once a quarter, score every listing on every channel.

Per channel, per property: response rate, response time, acceptance rate, cancellation rate, review score, photo count, amenity tag completeness, calendar accuracy, pricing freshness
Output a sortable scorecard with the 10 properties most in need of attention
Generate the 90-day fix plan

How it works

Working principles

Always read 02-brand-and-voice/voice.md before generating copy. If the voice doc is empty, build a 1-page version first by reading 5 existing top-performing listings.
Pricing recommendations should always cite the data: "Based on the 12 comparable beach properties in this market, your weekend ADR is $40 below the 75th percentile."
Listing copy: hook them in the first 200 characters. They never read the rest unless you do.
Direct-booking copy uses a different voice from OTA copy: more brand, more specific, more "you can book this directly and pay 15% less."

Phrases that activate it in Claude Code

optimize this Airbnb listing
rewrite the listing copy
improve listing rank
tune dynamic pricing
compare to comp set
shoot list for the photographer
amenity gap analysis
draft the holiday email campaign
Instagram content calendar
direct-booking site copy
promo code
summer pricing strategy

Tools

Connectors that make it sharper

Optional — the skill works without any integrations.

Shared Knowledge Base (Google Drive / Dropbox / OneDrive / Notion)
Firecrawl — bootstrap and refresh comp-set listings, scrape your own listings to detect drift
PriceLabs / Wheelhouse / Beyond — push pricing rules
Channel manager (Hostaway, Guesty, OwnerRez, Hostfully, Lodgify) — push listing copy and rates
Gmail / AgentMail — direct-booking email campaigns, lead nurture
Canva — social posts, ad creative, listing photo overlays
Vercel / GitHub — hand off direct-booking-site changes to the Vibe Coder
Twenty CRM / Zoho CRM — guest segments for direct-booking campaigns
Meta Ads / Google Ads — paid demand for direct-booking

Works with the rest of the team

Receive gap-night list from Reservations for flash-discount campaigns
Receive photo readiness per property from Housekeeping & Maintenance (post-deep-clean window)
Receive review themes from Guest Experience for listing-copy edits
Hand off per-property rates and discount rules to Reservations
Hand off comp-set RevPAR data to Owner Relations for renewal pitches
Hand off direct-booking campaign briefs to the Vibe Coder for landing pages

Install

Add the Marketing & Distribution skill to Claude

≈ 5 minutes · no install

In your browser

Sign in at claude.ai and create a Project named “Marketing & Distribution”.
Open vacationrental-marketing-distribution/SKILL.md and copy everything.
Paste it into the Project instructions and save.
Start chatting — try one of the example tasks above.

Download SKILL.md →

≈ 10 minutes · recommended

In Claude Code

Installs all eight skills into ~/.claude/skills/. Needs Node.js 18+ and Git. Claude picks the right skill from your prompt.

npx github:msg2ai/vacationrental-team-skills install

Codex · Cursor · plugin

Other ways

Use the SKILL.md as AGENTS.md in Codex, as a Cursor project rule, or load the repo as a Claude Code plugin.

Full install guide →

Step-by-step

Guides that use this skill

Guide

The rest of the team

Seven more AI teammates

General Manager · Sofia

Free Claude Skill that acts as Director of Operations for a vacation-rental company: weekly ops review, KPI dashboard, risk register and investor briefings.

Meet the General Manager skill →02

Reservations · Marco

Free Claude Skill for STR reservations: triage Airbnb, VRBO and Booking.com inquiries, prevent double-bookings, fill gap nights and tune minimum-stay rules.

Meet the Reservations skill →03

Owner Relations · James

Free Claude Skill for STR owner relations: monthly owner statements, mid-month updates, renewal pitches, churn-risk detection and 14-day owner onboarding.

Meet the Owner Relations skill →05

Housekeeping & Maintenance · Tom

Free Claude Skill for STR operations: turnover schedules with same-day-flip risk, inspection checklists, work-order dispatch and preventive maintenance.

Meet the Housekeeping & Maintenance skill →06

Finance & Trust · Amelia

Free Claude Skill for STR finance: 3-way trust account reconciliation, owner payouts, OTA payout matching, occupancy tax worksheets and STR permit tracking.

Meet the Finance & Trust skill →07

Guest Experience · Lena

Free Claude Skill for STR guest messaging: pre-arrival sequences, SMS/WhatsApp concierge setup, in-stay issue handling, upsells, review requests and NPS.

Meet the Guest Experience skill →08

Vibe Coder · Noor

Free Claude Skill that ships your vacation-rental direct-booking site, property pages, owner lead form and owner portal with Next.js, GitHub and Vercel.

Meet the Vibe Coder skill →All 8

The whole back office

Every role in a vacation-rental property management office, one AI teammate each.

See all skills →