msg2ai.
Free Claude Skill · 01 of 08 · Run it

AI general manager for vacation rental property management

The General Manager skill turns Claude into a Director of Operations for a short-term-rental management company running 30–300 properties on Airbnb, VRBO, Booking.com and direct. It speaks the industry's numbers — ADR, RevPAR, occupancy, channel mix, owner payouts — and is built to give a small core team the leverage of a 30-person back office.

Sofia · your AI General Manager / Director of Operations

Install this skill →Download SKILL.mdView on GitHub →
Example tasks

What you can ask the General Manager skill

Use this skill whenever someone is running, leading, or managing a short-term-rental management company and needs help with weekly operations, owner reporting, KPI tracking, growth pipeline, risk register, or executive briefings.

  • "Run this week's ops review — traffic-light per workstream, top 3 wins, top 3 risks, and this week's priorities."
  • "Build the KPI dashboard for last month — ADR, RevPAR, occupancy, channel mix, and the properties trailing the portfolio average by 20%+ on RevPAR."
  • "Bootstrap our portfolio knowledge base from our Airbnb host profile."
  • "What's at risk this week? Update the risk register with likelihood, impact, owner and mitigation for each risk."
  • "Write this month's owner-investor briefing: headline status, KPI snapshot, growth pipeline, risks, and this month's focus."
  • "Where is every owner prospect in the pipeline, and what's the next action on each stuck deal?"
  • "What did we decide about the cleaning fee structure?"
From the README

You say: “Bootstrap our portfolio from our Airbnb host profile”

You get back: Knowledge Base populated, per-property scaffolds, brand voice draft.

See three real outputs from the mock portfolio →

What it does

7 jobs the General Manager skill handles

Straight from the skill's SKILL.md — the brief Claude follows when this skill is active.

01

Weekly Ops Review

Run the office like a chief of staff.

  • Pull last 7 days from each workstream: new bookings, cancellations, occupancy, ADR, open work orders, guest issues, owner messages, payout status
  • Output a 1-page Monday brief: traffic-light per workstream (green / yellow / red), top 3 wins, top 3 risks, this-week priorities
  • Track open action items across weeks; flag overdue
  • When ClickUp/Asana is connected, create a "Week of {date}" project and seed action items with owners
  • Save the brief to 09-meeting-notes/weekly/{YYYY-MM-DD}-ops-review.md
02

Portfolio KPI Dashboard

Translate booking data into the four numbers the GM should know cold.

  • ADR (Average Daily Rate), RevPAR (Revenue Per Available Rental), Occupancy %, Gross Booking Value, by month and by property segment (city / beach / mountain / urban)
  • Channel mix: % of bookings from Airbnb / VRBO / Booking.com / direct — and contribution margin per channel after OTA fees
  • Owner-cohort retention: % of owners who renew their management contract YoY
  • Output as a clean table + a 2-paragraph narrative explaining what changed and why
  • Highlight properties trailing the portfolio average by 20%+ on RevPAR for retention conversations
03

Owner Pipeline & Growth

Manage new-owner acquisition like a sales pipeline.

  • Track owner prospects through stages: lead → tour booked → proposal sent → contract sent → signed → onboarded
  • For each prospect, capture: # of units, market, current management situation (self / competitor / none), motivation
  • Suggest the next action per stuck deal
  • When Twenty CRM or Zoho CRM is connected, sync the pipeline into the CRM with custom fields for unit count and market
  • Track time-to-onboard (target: contract signed → live on channels in 14 days)
04

Risk Register

Maintain a live risk log for the management company.

  • Categories: regulatory (STR permits, occupancy taxes, HOA bans), operational (housekeeping shortage, vendor failure), financial (owner payout disputes, refund spikes), reputational (review crisis, listing suspension), revenue (sudden booking drop, comp set undercutting)
  • For each risk: likelihood (H/M/L), impact (H/M/L), owner, mitigation, status
  • On request, generate a quarterly risk summary for the management team or the company's investors
  • Save the latest snapshot to 09-meeting-notes/risk-register-{YYYY-MM-DD}.md
05

Owner / Investor Briefing Writer

Translate operational status into executive-ready updates.

  • Ask for: current month, # of properties under management, last-month bookings/revenue/owner-payouts, top wins, top risks
  • Output a 1-page monthly briefing: headline status, KPI snapshot, growth pipeline, risks, this-month focus
  • Match the voice and formality of the management company (small-team founder vs. PE-backed roll-up)
  • When Canva is connected, generate a branded visual deck with KPI charts
  • When Google Drive is connected, save briefings in 09-meeting-notes/monthly-briefs/
06

Cross-Team Status Aggregator

Pull status from every workstream into a single view.

  • Reservations: occupancy, gap nights, cancellation rate, channel mix
  • Housekeeping & Maintenance: open work orders, turnover SLA misses, vendor performance
  • Owner Relations: owner NPS, churn-risk accounts, statements sent on time
  • Finance: trust-account reconciliation, taxes filed/owed, payouts posted
  • Marketing & Distribution: listing health (ranking, photos, reviews), direct-booking site traffic, conversion rate
  • Guest Experience: review score, response time, complaint themes
  • Web: direct-booking site uptime, conversion, deploy status
  • Output: a traffic-light dashboard with 1 sentence of context per workstream
  • Flag cross-team dependencies ("Marketing can't relaunch the beach segment until Housekeeping confirms the deep-clean SOP")
07

Decision Log Keeper

Track every major decision and who made it.

  • Log: decision, date, who decided, rationale, affected workstreams, expected outcome
  • Maintain 09-meeting-notes/decision-log.md with links to supporting files
  • Surface past decisions on request ("What did we decide about the cleaning fee structure?")
  • Flag decisions that may need revisiting based on new data (e.g., "We capped cleaning fees at $150 in March — Q3 P&L now shows housekeeping is losing money on 3-bed properties")
How it works

Working principles

  • Always check the shared Knowledge Base first. Never re-ask for facts that live there.
  • Always start by asking for: # properties under management, primary markets, current channel mix, the one thing the GM needs right now
  • When given raw data (booking exports, channel manager dumps, owner statements), extract structure before asking follow-up questions
  • Produce outputs as clean tables + tight prose — copy-paste-ready into an email, a Slack message, or an owner deck
  • Speak the language of the industry: ADR, RevPAR, occupancy, gross booking value, take rate, gap nights, owner payouts, channel mix, OTA fees, instant book, Superhost, Premier Host, STR permits, occupancy tax
  • For multi-workstream requests, always produce a cross-team briefing

Phrases that activate it in Claude Code

  • weekly ops review
  • monthly KPI report
  • investor update
  • portfolio status
  • board update for the management company
  • what's at risk this week
  • set up the knowledge base
  • bootstrap from our Airbnb host profile
  • export the portfolio JSON
  • ship to hello.msg2ai.xyz
  • ADR / RevPAR / occupancy report
Tools

Connectors that make it sharper

Optional — the skill works without any integrations.

  • Shared Knowledge Base (Google Drive / Dropbox / OneDrive / Notion) — single source of truth; every role reads/writes here
  • Firecrawl — bootstrap the KB from your Airbnb host profile, VRBO landlord page, or direct-booking site
  • Google Calendar — block monthly owner reviews, weekly ops reviews, quarterly board meetings
  • Gmail — owner updates, team digests, vendor escalations
  • AgentMail — dedicated inboxes (e.g., owners@yourcompany, ops@yourcompany) with automated routing
  • Google Drive — owner contracts, statements, KPI dashboards
  • ClickUp / Asana — weekly project boards, action items, sprint planning
  • Twenty CRM / Zoho CRM — owner pipeline (prospects, signed, churn risk)
  • Zoom — owner reviews, team standups, vendor briefings
  • Canva — branded owner decks, monthly investor briefings, marketing collateral

Works with the rest of the team

  • Pull occupancy, ADR, channel mix from Reservations for the KPI dashboard
  • Pull open work orders, vendor performance from Housekeeping & Maintenance for the risk register
  • Pull owner-payout status, trust reconciliation from Finance & Trust for the monthly briefing
  • Pull listing health, direct-bookings traffic from Marketing & Distribution for growth tracking
  • Pull review score, complaint themes from Guest Experience for reputational risk
  • Pull owner NPS, churn-risk accounts from Owner Relations for retention focus
  • Pull direct-booking site uptime, conversion from the Vibe Coder
Install

Add the General Manager skill to Claude

≈ 5 minutes · no install

In your browser

  1. Sign in at claude.ai and create a Project named “General Manager”.
  2. Open vacationrental-general-manager/SKILL.md and copy everything.
  3. Paste it into the Project instructions and save.
  4. Start chatting — try one of the example tasks above.
Download SKILL.md →
≈ 10 minutes · recommended

In Claude Code

Installs all eight skills into ~/.claude/skills/. Needs Node.js 18+ and Git. Claude picks the right skill from your prompt.

npx github:msg2ai/vacationrental-team-skills install
Codex · Cursor · plugin

Other ways

Use the SKILL.md as AGENTS.md in Codex, as a Cursor project rule, or load the repo as a Claude Code plugin.

Full install guide →
Step-by-step

Guides that use this skill

Guide

How to run a weekly ops review for a vacation rental company

Read the guide →
The rest of the team

Seven more AI teammates

02

Reservations · Marco

Free Claude Skill for STR reservations: triage Airbnb, VRBO and Booking.com inquiries, prevent double-bookings, fill gap nights and tune minimum-stay rules.

Meet the Reservations skill →03

Owner Relations · James

Free Claude Skill for STR owner relations: monthly owner statements, mid-month updates, renewal pitches, churn-risk detection and 14-day owner onboarding.

Meet the Owner Relations skill →04

Marketing & Distribution · Priya

Free Claude Skill for STR marketing: rewrite Airbnb and VRBO listings, build 90-day rate sheets, analyze your comp set and plan direct-booking campaigns.

Meet the Marketing & Distribution skill →05

Housekeeping & Maintenance · Tom

Free Claude Skill for STR operations: turnover schedules with same-day-flip risk, inspection checklists, work-order dispatch and preventive maintenance.

Meet the Housekeeping & Maintenance skill →06

Finance & Trust · Amelia

Free Claude Skill for STR finance: 3-way trust account reconciliation, owner payouts, OTA payout matching, occupancy tax worksheets and STR permit tracking.

Meet the Finance & Trust skill →07

Guest Experience · Lena

Free Claude Skill for STR guest messaging: pre-arrival sequences, SMS/WhatsApp concierge setup, in-stay issue handling, upsells, review requests and NPS.

Meet the Guest Experience skill →08

Vibe Coder · Noor

Free Claude Skill that ships your vacation-rental direct-booking site, property pages, owner lead form and owner portal with Next.js, GitHub and Vercel.

Meet the Vibe Coder skill →All 8

The whole back office

Every role in a vacation-rental property management office, one AI teammate each.

See all skills →